V-xpress: Driving Next Level Growth By Building Competencies
商品編號：9B18M030
出版日期：2018/03/09
再版日期：2018/03/02
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：growth;strategy;e-commerce;logistics
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：India
產業：Transportation and Warehousing;
事件年度：2015
V-Xpress—a family-managed business offering door-to-door, express road, air, and rail cargo service—was a strategic business unit of V-Trans Group, which had started in 1952. The company, based in Mumbai, India, had grown under the leadership of the chairman of V-Trans Group, who was also the son of the company’s founder. In 2014, after two years of effort, V-Xpress achieved its goal of achieving zero shortage and timely delivery. With this success, and keeping in mind the evolving business of e-commerce delivery, in 2015, the chairman asked the chief executive officer of V-Xpress to formulate the growth strategy for entering the e-commerce segment. How should the company assess its readiness for growth in a sector where it lacked experience?
教學手冊：8B18M030;
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