您選擇的商品

Singapore Airlines: Surviving the COVID-19 Pandemic

Nitin Pangarkar

商品編號:W26385
出版日期:2022/04/12
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:COVID-19;airline industry;demand decline;crisis;recovery strategy
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Singapore
產業:Transportation and Warehousing
事件年度:2021

In August 2021, Singapore Airlines Group (SIA) was at a critical juncture in its history. Since early 2020, the COVID-19 pandemic had forced commercial travel to almost a standstill, requiring SIA to idle most of its fleet. The group’s overall revenues had declined by 76 per cent in the 2020/21 financial year, resulting in a loss of S$4.27 billion. The massive cash bleed forced the group to issue new capital, thus diluting the stake of its existing shareholders. Although SIA’s results had improved for the quarter ended June 30, 2021, the emergence of new virus variants and continued travel restrictions meant that the group needed to make critical decisions that would have implications for both its short-term survival and its long-term performance.

教學手冊:
補充材料: