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Hell’s Basement Brewery: Surviving a Pandemic

Tyler Case, Darren Howes

商品編號:W25849
出版日期:2022/04/27
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商品來源:
商品主題:Entrepreneurship; Strategy
商品類型:Case (Field)
涵蓋議題:pandemic;microbrewery;craft beer;growth;resources;risk
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Canada
產業:Accommodation & Food Services
事件年度:2020

On January 4, 2021, Mike Patriquin was contemplating the tumultuous year of 2020 and the impact it had had on operations at Hell’s Basement Brewery (HBB), the first brewery to open in Medicine Hat, Alberta, since the early 1900s. Recent events both within and outside the brewery had affected his business. Management had recently restructured financially after buying out some of the original partners, and the remaining owners and management were still dealing with the effects of the global COVID-19 pandemic. The brewery had also had some unexpected media coverage. Patriquin was considering the next steps for HBB given the volatile nature of the industry in these unprecedented times.

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