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HSBC: Embracing Open Innovation for SMEs

Toa Charm; Hubert Pun;

商品編號:W25605
出版日期:2021/11/09
再版日期:2021/11/09
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:corporate innovation;entrepreneurship
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Hong Kong
產業:Finance and Insurance;
事件年度:2020

HSBC Commercial Banking was a key business for HSBC Holdings plc, contributing one-third of the bank’s profit in 2019. In 2016, the regional head of Commercial Banking, Asia Pacific, began initiating a series of open innovation programs in Hong Kong. The programs aimed to embrace collaboration in the innovation and technology ecosystem to co-create value for Commercial Banking’s small and medium-sized customers.Now, in 2020, the regional head of Commercial Banking and his innovation team leader were discussing their innovation initiatives. They reviewed what they had achieved in the last four years. What value had they created for not just the small- and medium-sized customers but also the ecosystem stakeholders? What challenges had they met, and how well had they resolved these? Had the proper culture and talents been in place to meet these challenges? Had they measured the performance of the team properly to keep their colleagues motivated about sustainable innovation? They also explored a few critical areas for future growth. The regional head of Commercial Banking wondered what more they could do in Hong Kong, and how they could replicate the success they had achieved in Hong Kong in other emerging markets in Asia.

教學手冊:W25606
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