Swedish technology start-up Primateria AB (Primateria) was founded in November of 2004 with the main idea to provide science-backed consulting services for cutting-tool producers and end-users. What had started as a consulting service without the need for assets turned quickly into a production-driven service to support the cutting tool supply chain. The company had managed to consistently grow without external capital, had automated processes, opened a second physical location, and added physical vapour deposition coating capabilities. For the road ahead, the owners had to now decide how to protect Primateria’s intellectual property and how to meet the need for localized services for their large international clients quickly.
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