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Ameco's International Strategic Alliance

Jing Chen; Chenxi Li; Ning Su; Zongyang Li;

商品編號:9B20M204
出版日期:2020/11/27
再版日期:2020/11/27
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:internationalization;strategic alliance;alliance management;aviation
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:
產業:Transportation and Warehousing;
事件年度:2020

Founded in 1989, the Aircraft Maintenance and Engineering Corporation Beijing (Ameco), the earliest and largest civil aircraft maintenance enterprise in China, was a joint venture between two of the world's largest airlines: Air China Limited (Air China) and Deutsche Lufthansa AG (Lufthansa). In response to a crisis in the domestic market after 2012, Ameco decided to enter the international market. After Ameco had considered several methods for implementing this strategy, it eventually formed a successful alliance with the Lufthansa subsidiary Lufthansa Technik AG (LHT). Ameco and LHT communicated with each other to solve existing problems and produced a successful design collaboration. In 2019, while this partnership was proceeding smoothly, the general manager of the business aviation modification department needed to decide on a strategy that would help the company also succeed in the areas of market development and technical capability.

教學手冊:8B20M204;
補充材料: