Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
商品編號：9B19E003
出版日期：2019/03/22
再版日期：2019/03/22
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Information Systems
商品類型：Case (Field)
涵蓋議題：long tail;gamification;startup
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada; Vietnam; China
產業：Information; Media & Telecommunications;
事件年度：2016
In 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business insight, key differentiating product and technology features, and the leadership of a founding team. The other elements required of a startup—engineering, product design, product development, software coding, testing, quality assurance, marketing, sales, and so on—would be outsourced to various niche suppliers, and the central core would oversee the governance of the supplier portfolio. Hoang knew the company would be competing with similar video-based rowing machines as well as indoor rowing apps. He had a limited budget and wanted to design, develop, and launch the product quickly, to stay ahead of his competition. Would a traditional business model or a lean, agile model be best for this project?
教學手冊：8B19E003;
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