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West Bengal Assembly Election 2021: The Competitive Marketing Strategies at Play

Jaydeep Mukherjee;

商品編號:W25425
出版日期:2021/11/10
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Pub Mat)
涵蓋議題:election strategy;voter sentiments;segmentation;targeting;positioning;marketing strategy;competition
難易度: -
內容長度:8 頁
地域:India
產業:
事件年度:2021

The elections for India’s 294-seat West Bengal (Bengal) Legislative Assembly were due to be held sometime in April–May 2021. The All India Trinamool Congress (TMC), which had been in power in the state since 2011, faced a tough challenge from the Bharatiya Janata Party (BJP), which had been in power in the Central Government of India since 2014. The TMC and its political rivals in Bengal faced unprecedented social and political divisions among voters in 2021. To add to the TMC’s problems, at least half a dozen TMC stalwarts and many more local leaders had shifted to the BJP in the previous three months. In the run-up to the election, politicians across party lines used emotive issues such as religion, gender, and language to woo undecided voters. The TMC needed to devise a marketing strategy to gain a sustainable competitive advantage. Winning the maximum possible number of votes was the only item on the agenda.

教學手冊:W25426;
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