Linkfluence: Building on ActSocial's Relationships
商品編號：9B17M161
出版日期：2017/02/21
再版日期：2018/01/26
商品來源：
商品主題：Finance; International Business
商品類型：Case (Pub Mat)
涵蓋議題：bonds;fund raising;Internet;pricing
難易度：4 - Undergraduate/MBA
內容長度：19 頁
地域：China
產業：Information; Media & Telecommunications;
事件年度：2014
In 2014, Alibaba—the Chinese e-commerce giant who, in September 2014, completed the largest initial public offering (IPO) in New York Stock Exchange (NYSE) history—was preparing itself for an additional round of capital fundraising. This time, Alibaba focused its efforts on a new, large bond issue. Its chief executive officer would lead Alibaba’s finance team in meetings with investors in Hong Kong, Singapore, and London to gather information about this pending bond issue. Although Alibaba was listed on the NYSE, an overwhelming majority of its revenues originated in China. Most U.S. investors had not heard of Alibaba until just a few months prior to its IPO in September 2014. Also, being a high-tech company, Alibaba was subject to the potential for large swings in valuations typical for the industry. Fluid valuations and matters related to country risk premia meant pricing the bond issue was going to be a challenge. How would Alibaba estimate the bonds’ pricing? Further, how should the firm determine the location and timing of the new bond issue?
教學手冊：8B17N001;
補充材料：