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Yogo Game: Strategy in The United States

Xiaohua Yang; William Wei; Ken C. Chou; Stavros Christoforou; Natasia de Silva; Henry Patterson;

商品編號:9B17M080
出版日期:2017/05/31
再版日期:2017/05/31
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:globalization;gaming;localization strategy;computer gaming
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Japan
產業:Information; Media & Telecommunications;
事件年度:2012

Yogo Game, Inc., a successful Japanese social media company, had launched a subsidiary in the United States. In spring 2016, the parent company directed the subsidiary to expand its U.S. operations. Yogo Game America projected that it would need to triple its workforce by the end of 2017, which required that the U.S. subsidiary decide whether to hire locals or expatriates, and whether to adopt the company’s home culture of Japan or its adopted culture in the United States. These decisions were complicated by the fast-paced, highly competitive gaming industry targeted by the subsidiary. Employment in the high-tech sector had its own subculture within the broader U.S. culture. What policies and practices would help the company adapt to the U.S. culture without sacrificing the Japanese policies and practices that had already made the parent company so successful?

教學手冊:8B17M080;
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