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Ana by Karma: One Scarf, One Hope

Lei Li; Sophie Fei Zhu;

商品編號:9B17M062
出版日期:2017/04/28
再版日期:2017/04/28
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International
商品類型:Case (Field)
涵蓋議題:social enterprise;born-global;sustainability;textiles;social media;WeChat
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Bhutan; China; Hong Kong
產業:Social Advocacy Organizations;
事件年度:2016

In 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were handwoven by Bhutanese women and thereby bring hope to an increasing number of Bhutanese families who were living in poverty. In early 2016, while relishing her experiences over the previous 18 months, the chartered accountant mulled over the future development of Ana by Karma. How could the venture evolve sustainably? Was it realistic for her to operate Ana by Karma on a full-time basis?

教學手冊:8B17M062;
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