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Tommy Chen: Using Sun Tzu's Art of War in Business

Stephen Grainger;

商品編號:9B17M058
出版日期:2017/04/28
再版日期:2017/04/28
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International
商品類型:Case (Field)
涵蓋議題:secrets;strategy;corruption;corporate governance;Sun Tzu
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Australia; Indonesia; Singapore; Hong Kong
產業:Construction;
事件年度:2015

In 2014, the general manager and a director of an Australian building company were seeking an outside investor to provide the company with the needed resources to recover from a disastrous takeover. The two found such an investor in a Chinese entrepreneur and Sun Tzu master based in Hong Kong. To the shock of those involved with the Australian company, the Chinese investor used Sun Tzu war strategies to take over and destroy the smaller Australian company, while flouting ethical business practices and Australia's standards of corporate governance.The Australians' naivete and their desperate need for capital made the investor's tactics possible. With the benefit of hindsight and omniscient narration revealing the thoughts and actions of both parties, students can evaluate how the events in the case led to the shocking conclusion in 2015, leaving a shell of a company worth penny stock.

教學手冊:8B17M058;
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