StartupValley: Platform Strategy in Equity Crowdfunding
商品編號：9B17M039
出版日期：2017/03/09
再版日期：2017/03/09
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：platform strategy;equity crowdfunding;startups;SEC;JOBS act
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：United States
產業：Information; Media & Telecommunications;
事件年度：2016
In 2012, after the U.S. government passed the Jumpstart Our Business Startups (JOBS) Act, the founder of Hudson Integrated, a website development company, decided to launch StartupValley, an equity crowdfunding company focused on the Title III provisions of the JOBS Act. These provisions allowed companies to solicit equity investments directly from small investors by using an intermediary registered with the U.S. Securities and Exchange Commission, consisting of either a broker–dealer or an approved funding portal. However, three years passed before all Title III regulations were finalized, and more than six months later, they came into effect. During that time, the market became crowded with both start-ups and established companies. In 2016, when the Title III provisions finally went into effect, the entrepreneur faced two key challenges. How should he position StartupValley for success in this new industry? And how should he balance his own time and resources between his existing web development business and the new venture?
教學手冊：8B17M039;
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