Netflix in India: The Way Ahead
商品編號：9B17M033
出版日期：2017/02/22
再版日期：2017/02/22
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：SVOD market;International strategy;PESTLE analysis;Porter’s five forces;VRIO analysis;value;rareness;imitability;organization;streaming;motion picture;on-demand
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：India
產業：Other Services;
事件年度：2016
Netflix, Inc. (Netflix), the world’s leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix’s launch in India, as the initial buzz surrounding the entry subsided, important questions loomed: Would the company be able to meet the diverse needs of Indian consumers? Was the Indian market and consumer seasoned enough to adopt a more sophisticated model of SVoD? How could Netflix get a stronghold in a market that was still grappling with basic infrastructure problems and low Internet penetration, as well as censorship issues? Even though Netflix was a formidable player globally, it was not the first mover in the Indian market and many of its competitors were already doing extremely well. How could Netflix compete and move forward in India?
教學手冊：8B17M033;
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