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Souche: A Start-up Exploring the Used Car Market

Yan Gong; Qiong Zhu;

商品編號:9B16M134
出版日期:2016/08/15
再版日期:2016/08/15
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:entrepreneur;innovation business model;start-up;business model iteration;China
難易度:5 - MBA/Postgraduate
內容長度:13 頁
地域:China
產業:Retail Trade;
事件年度:2014

Souche had just celebrated its first anniversary in 2014 as a business in China’s used car market. After more than a year of strenuous effort, Souche had achieved considerable objectives. The company’s website had been providing information on used cars for six months, and its physical store had opened in Beijing around the same time. The store’s monthly sales had increased dramatically from 30 cars in the first month to over 231 cars in December 2013, ranking second among used car dealers nationwide. The management team had every reason to feel proud. The company’s founder had been optimizing the operational model for greater efficiency in the previous six months, but it suddenly dawned on him that there was a bottleneck in the latest business model. Was the company on the wrong path? After rejecting yet another business model, what would Souche do next?

教學手冊:8B16M134;
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