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Tata Power: Corporate Social Responsibility and Sustainability

Rama Deshmukh; Atanu Adhikari

商品編號:9B10M013
出版日期:2010/05/05
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Sustainability;Opportunity Recognition;Corporate Social Responsibility;Stakeholders;Strategy
難易度:5 - MBA/Postgraduate
內容長度:18 頁
地域:India
產業:Electric; Gas and Sanitary Services
事件年度:2008

The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken the CSR activities for decades, reflecting the company's commitment towards sustainable energy generation without undue compromise to human and environmental development. These activities were undertaken as a voluntary initiative by the employees of TPC, and there was no separate CSR department. However, with large scale expansion, the need to have CSR as a separate entity was felt. The dilemma for the decision manager was whether to create a separate CSR department or continue with the existing set up. Other related issues needed to be addressed strategically as well as tactically to maintain a balance between shareholders' interest and other stakeholders.

教學手冊:8B10M13
補充材料:7B10M013