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Warner Bros. Pictures: The Harry Potter Dilemma

Neil Bendle; Matt Boswick;

商品編號:9B12A025
出版日期:2012/07/05
再版日期:2012/09/26
商品來源:Ivey
商品主題:General Management/Strategy; Marketing
商品類型:Case (Library)
涵蓋議題:Competition;Game Theory;Entertainment Marketing;Movie Scheduling;United States
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2010

This and the Paramount Pictures: The Transformers Dilemma case are set in December 2010 and show industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movies to gain the greatest gross revenue (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases also deal with changes in the movie industry. These include the expansion of the number of 3D movies and the importance of franchise movies.

教學手冊:8B12A024
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