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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
作者姓名:Sara Honovich, Neha Mittal, Jennifer Sundstrom-Fitzgerald
商品類型:Case (Field)商品編號:W27148
出版日期:2022/02/06內容長度:11 頁

In October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its craftsmanship .....more

Israeli Wines in China: Reaching for New Heights
作者姓名:Ilan Alon; Jennifer Dugosh; Meredith Lohwasser;
商品類型:Case (Field)商品編號:9B14M006
出版日期:2014/05/05內容長度:21 頁

In 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Chinese .....more

Brand Israel: Marketing in Crisis
作者姓名:Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh;
商品類型:Case (Field)商品編號:9B13A016
出版日期:2014/03/14內容長度:10 頁

Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett .....more

Kfar Giladi Quarries: Crisis During an Economic Recession
作者姓名:Sara Edom; Ilan Alon; Jennifer Dugosh;
商品類型:Case (Field)商品編號:9B12M114
出版日期:2013/02/06內容長度:15 頁

Kfar Giladi Quarries (KGQ), situated in northern Israel, faces a crisis: the national economy is in recession; the government budget for infrastructure development and construction, on which the company depends, has been reduced; transportation and distribution problems limit its ability to export (or import) cheap raw materials; and there is increasing competition in the industry. The company had recently dissolved its partnership with Malibu Israel .....more

Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm
作者姓名:Arup Kumar Das; Sangeeta Shah Bharadwaj; Kate M. Kaiser;
商品類型:Case (Field)商品編號:9B11E024
出版日期:2011/06/22內容長度:10 頁

The objective of this case is to study an Israeli firm, B2Bcs, which is providing end-to-end services in establishing offshore project development teams and help firms in their decision to outsource projects offshore. B2Bcs was established in 2006 and initially concentrated on software development project outsourcing mainly to eastern European and Indian firms. They help clients throughout the entire project development life cycle from decision making .....more