Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
商品編號：W27148
出版日期：2022/02/06
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：global expansion;marketing;entrepreneurship;international business;bridal industry;bridal gowns;SWOT;five-Cs analysis;B2B;B2C;growth management;stakeholders
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Israel
產業：Retail Trade
事件年度：2018
In October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its craftsmanship and the raw materials it used. Katzman also wanted to ensure that the couture brand was recognized for its dependability, sincerity, and understanding of different cultures. Travelling from Israel to participate in international bridal shows was a costly undertaking, and it was critical for Katzman to identify new retailers to continue expanding Inbal Dror’s global reach. His challenge this time was to successfully penetrate the vast markets of China and the Far East—a challenge that could, if successful, generate incredible growth.
教學手冊：Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
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