The Yukon Soaps Company: Indigenous Business Growth
商品編號：9B21M055
出版日期：2021/06/10
再版日期：2021/06/10
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Indigenous;artisanal;soap;scaling up;growth strategy
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Canada
產業：Manufacturing;
事件年度：2019
In February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point, and she knew it could not grow without addressing several pressing growth challenges, many unique to its northern context: (1) the cost of sourcing ingredients and shipping them via air freight to Yukon significantly drove up the cost of goods sold; (2) Yukon Soaps’ product was currently produced in the owner’s basement, which severely limited production capacity; (3) the business currently sold to Yukon retailers, directly to customers through fairs and farmers’ markets, and through an online e-commerce platform, and there were significant trade-offs associated with each sales channel. The owner’s primary goal was neither revenue nor profit growth, and as the challenges that came with growth threatened her primary goals and values, she was questioning the value of expanding the business. Should she expand Yukon Soaps, or should she remain a small-scale player? How could she address the unique challenges that she faced in Mayo, Yukon?
教學手冊：8B21M055;
補充材料：