Sterlite Copper: Profit Versus Public Health
商品編號：9B20M212
出版日期：2020/12/21
再版日期：2020/12/21
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：non-market environment;non-market strategy;distributive politics worksheet;business environment;(IA)3 framework
難易度：5 - MBA/Postgraduate
內容長度：14 頁
地域：India
產業：Mining; Quarrying; and Oil and Gas Extraction;
事件年度：2018
Sterlite Copper (Sterlite), owned by Vedanta Resources Limited (Vedanta), was one of three major copper plants in India. However, the plant had been the subject of controversy and public protests. The people residing in Tuticorin, where the plant was located, considered Sterlite to be a major contributor to the air and water pollution in the neighbouring area. In light of the latest public protest on May 23, 2018, which was supported by several national and international non-government organizations, human rights activists, and Tamil solidarity groups, the Government of Tamil Nadu ordered a permanent shutdown of the plant. Since the plant contributed around 5 per cent to Vedanta’s operating profit, the closure of the plant not only threatened the earnings and profitability of the parent company but also damaged its brand image. The plant was a major source of copper for over 400 small and medium-sized industries in its downstream value chain. The closure of the plant put at risk the jobs of a large number of employees, which Sterlite supported both directly and indirectly through its value chain. What should Vedanta do in such a hostile environment?
教學手冊：8B20M212;
補充材料：