dcs plus: Romanian SaaS Firm Goes International
商品編號：9B20M173
出版日期：2020/10/14
再版日期：2020/10/14
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：software as a service;internation
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Romania; United Arab Emirates
產業：Information; Media & Telecommunications;
事件年度：2018
On a cold Monday morning in January 2018, the founder and chief executive officer of dcs plus was sitting in a taxi on his way to catch a plane to Dubai, United Arab Emirates. In Dubai, he would be visiting the Middle East subsidiary of his company, a Romanian technology start-up focused on business-critical enterprise software for the travel industry. The one-year-old subsidiary, which was responsible for marketing, sales, and customer support in the Middle East region, had experienced performance problems and managerial issues since the start, leading to major changes in the local management team. The Romanian company was planning to open two new subsidiaries in Sao Paulo, Brazil and in Singapore, so it was important to avoid similar problems to those incurred in Dubai. The founder was reflecting on the dcs plus approach to internationalization for the overall organization, as well as how to manage a subsidiary.
教學手冊：8B20M173;
補充材料：