ATREE: Social Entrepreneurship in Vembanad
商品編號：9B19C018
出版日期：2019/06/20
再版日期：2019/06/20
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：social enterprise;value creation;social innovation
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：India
產業：Social Advocacy Organizations;
事件年度：2018
The backwaters of Vembanad, in Kerala, India, were a renowned tourist attraction, known for their beautiful waters, schools of fish, and the people who lived along the shores. However, the exploitation of resources had taken a toll on the lake and its ecosystem. Pollution and the decline of the rich fish population had left the community impoverished. In 2008, the non-profit social enterprise Ashoka Trust for Research in Ecology and Environment (ATREE) had launched an innovative educational and self-regulatory program that had begun to improve the ecosystem. However, by 2018, the resurgence of the fish population had also attracted a fisheries-based food company that wanted to begin processing and exporting fish caught in Vembanad. The immediate employment benefits were attractive to the impoverished local fishers, but the long-term consequences for the region and its community were severe. How should ATREE respond to this pending crisis? Should ATREE use incoming money for immediate relief for Vembanad’s stakeholders or should it use the money for long-term benefit by focusing on further conservation efforts?
教學手冊：8B19C018;
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