Ramadan Sharing Fridges: Keeping a Non-Profit Afloat
商品編號：9B18M106
出版日期：2018/08/23
再版日期：2018/08/07
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：social entrepreneurship;social movement;decision making;non-profit
難易度：5 - MBA/Postgraduate
內容長度：7 頁
地域：Bahrain; India; Pakistan; United Arab Emirates
產業：Social Advocacy Organizations;
事件年度：2016
In June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook Inc. group Sayed had created to support her Ramadan Sharing Fridges initiative had 22,000 members, 165 donating fridges had been set up, and the story was creating waves in international media. What kind of entrepreneurial style was this? Was it sustainable? Was it an alternative model that could be adopted by others who aspired to set up business ventures, or was it a fluke?
教學手冊：8B18M106;
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