Alsea: A New CEO Comes on Board
商品編號：9B17M112
出版日期：2017/07/21
再版日期：2018/10/10
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：corporate strategy;family owned;franchising;restaurant;
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Mexico, Colombia, Spain
產業：Accommodation & Food Services;
事件年度：2017
Alsea was a Mexican-based, family-founded conglomerate operating in six countries in Latin America and Spain. It was a master franchiser for such well-known brands as Starbucks, Domino’s, and Burger King. In late 2016, after years of dramatic growth, Alsea appointed its first chief executive officer (CEO) who was not a family member or had not been involved with the company’s founding or early development. However, family members continued to occupy senior executive roles, serve on the company’s board, and hold significant shares in the company. In March 2017, the new CEO needed to decide on Alsea’s corporate strategy. He also needed to build trust with the founding family, which held a controlling interest in the firm. How should he engage the current executives in building a world-class senior management team? How could he best demonstrate his value to Alsea's board?
教學手冊：8B17M112;
補充材料：