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The Cascade on Broadway

Srinivas Krishnamoorthy; Kyle Maclean;

商品編號:9B13E031
出版日期:2013/10/18
再版日期:2013/10/18
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Gen Exp)
涵蓋議題:Analytics;regression;decision analysis;Monte Carlo simulation;United States
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2009

The owner of a Broadway theatre has to figure out whether to switch to a new show or continue with the current one, which is not generating the revenue expected. He already has a new show booked to begin in five weeks; each new show requires a week of set-up time during which its producers pay rent to the theatre but there are no ticket sales. Is it worth closing the current show and replacing it with an unknown show for a very limited run? Or should he just let the current show continue until the new, already contracted show is set to begin? A freelance analytics consultant helps him solve the problem by analyzing past data on the weekly box office performance of shows.

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