Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context
商品編號：9B11M050
出版日期：2011/06/21
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Business and Society;Corporate Social Responsibility;Developing Countries
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Lebanon
產業：Information; Media &; Telecommunications;
事件年度：2006
The project manager of the Partnership for Lebanon (PFL) and Cisco System's regional director of corporate affairs for the Middle East and Africa met in September 2009 three years after the PFL was first initiated. The meeting primarily revolved around the challenge of sustainability and what useful suggestions they could put forward to their partners to ensure that the projects initiated through the PFL had a life of their own and were not dependent on the continuous substantive investments of the partners.
The PFL's, a major partnering initiative in a post war context, was initiated in September 2006 after President George W. Bush called for the assistance of U.S. companies to help in the relief and reconstruction efforts in Lebanon after the 2006 war. The five companies involved were Cisco Systems, Intel Corporation, Ghafari Inc., Occidental Petroleum and Microsoft. They leveraged their core competence under five main work streams namely emergency relief/response, job creation/private sector revival, developing ICT infrastructure, workforce training/education and developing connected communities. Cisco took a leadership position within the PFL establishing a management office in Beirut, staffed by five senior full-time Cisco employees, and committed an investment of $10 million in the Lebanese private sector over a three-year period. The PFL's corporate partners engaged closely with the Lebanese government as well as with various international and local NGOs to develop initiatives under the five work streams and to yield long-term sustainable impact.
Objectives of the case include: 1) flesh out and encourage critical thinking around the sustainability of development projects 2) introduce the notion of strategic CSR and how CSR must go beyond arms-length philanthropy to be effective and beneficial for both business and society 3) discuss the different complementary roles of various partners through public-private partnerships 4) flesh out how a company's core values and principles mold its inclination to give back to the community 5) reflect on how to address the challenge of sustainability in major CSR initiatives.
教學手冊：8B11M050
補充材料：