Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context
商品編號：9B11M050
出版日期：2011/06/21
再版日期：2016/11/21
商品來源：
商品主題：General Management/Strategy; International Business; Communications
商品類型：Case (Field)
涵蓋議題：Business and Society;Corporate Social Responsibility;Information and Communication Technology;Lebanon;Middle East and United States
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Lebanon
產業：Information; Media & Telecommunications
事件年度：2009
The project manager of the Partnership for Lebanon (PFL) and Cisco Systems’s regional director of corporate affairs for the Middle East and Africa met in September 2009, three years after the PFL was first initiated. The meeting primarily revolved around the challenge of sustainability and what useful suggestions they could put forward to their partners to ensure that the projects initiated through the PFL were not dependent on the continuous investments of the partners.
The PFL, a major partnering initiative in a post-war context, was initiated in September 2006 after President George W. Bush called for the assistance of U.S. companies to help in the relief and reconstruction efforts in Lebanon after the 2006 war between Israel and Hezbollah. The five companies involved were Cisco Systems, Intel Corporation, Ghafari Inc., Occidental Petroleum, and Microsoft. They leveraged their core competence under five main work streams: emergency relief/response, job creation/private-sector revival, developing information and communication technology infrastructure, workforce training/education, and developing connected communities. Cisco took a leadership position within the PFL, establishing a management office in Beirut staffed by five senior full-time Cisco employees, and committed an investment of $10 million in the Lebanese private sector over a three-year period. The PFL’s corporate partners engaged closely with the Lebanese government as well as with various international and local NGOs to develop initiatives under the five work streams and yield a long-term sustainable impact.
教學手冊：Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context - Teaching Note
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