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Asis Electronics
作者姓名:Henry W. Lane; David T.A. Wesley;
商品類型:Case (Gen Exp)商品編號:9B11M057
出版日期:2011/07/21內容長度:3 頁

The controller for Asis Electronics, a subsidiary of a European-based corporation, became concerned that Asis may have over-invoiced the government. After he is asked to sign the annual compliance document he must decide whether or not to report the irregularities though established “protected communications channels” that ensured confidentiality._x000D_ _x000D_ The case is used in conjunction with International Farm Equipment Co., product #9B11M056, .....more

W.C. Wood Company (A)
作者姓名:David Wood
商品類型:Case (Field)商品編號:9B10D010
出版日期:2010/12/13內容長度:9 頁

The vice-president of manufacturing for W.C. Wood Company was reviewing a proposal to change the company’s packaging for their line of refrigerators and freezers. The proposal recommended a move from cardboard packaging to a combination of polystyrene foam and clear plastic film. Switching to this method of packaging would save on material and labour costs, and result in a significant reduction in damage claims due to the increased package stability; .....more

W.C. Wood Company (B)
作者姓名:David Wood
商品類型:Supplement商品編號:9B10D011
出版日期:2010/12/13內容長度:1 頁

The vice-president of manufacturing for W.C. Wood Company (Wood) was pleased with the implementation of the new packaging system for the refrigerators and freezers (known as "clear pack"). Despite some initial start-up issues, problems were resolved and customers had even begun complimenting Wood on the change. Therefore, it came as a surprise when Maytag refused to take delivery of the clear pack product and instead notified Wood of an .....more

Unimicron Technology Corporation
作者姓名:Deborah Compeau; Eugenia Huang
商品類型:Case (Field)商品編號:9B10E003
出版日期:2010/05/21內容長度:18 頁

The president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.

Eureka Forbes Ltd: Growing the Water Purifier Business
作者姓名:Srinivas Sridharan; S.K. "Bal" Palekar; Ramasastry Chandrasekhar
商品類型:Case (Field)商品編號:9B10A007
出版日期:2010/04/06內容長度:26 頁

In March 2007, the vice-chairman and managing director of Eureka Forbes Ltd. is reflecting upon 25 years of market leadership in the water purifier business in India, but is troubled by the very low penetration compared to potential. In 25 years, the company has undergone significant evolution in all of its key strategic levers - technology, brands and channels. Can the company use its vast market learning and experience to achieve a breakthrough .....more

Vestas Wind Systems A/S - Exploiting Global R&D Synergies
作者姓名:Torben Pedersen
商品類型:Case (Field)商品編號:9B09M079
出版日期:2009/12/23內容長度:17 頁

With a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network .....more

LG Electronics Canada, Inc. - The Watch Phone
作者姓名:Elizabeth M.A. Grasby; Ian Dunn
商品類型:Case (Library)商品編號:9B09A031
出版日期:2009/12/11內容長度:10 頁

A fourth year business student prepares for an interview as an assistant marketing manager with one of the world's largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, .....more

Carmanah Technologies Corporation
作者姓名:Walid Busaba; Zeigham Khokher; Ken Mark
商品類型:Case (Field)商品編號:9B09N013
出版日期:2009/09/28內容長度:13 頁

An analyst at an investment firm is considering an investment in Carmanah Technologies Corporation (Carmanah). Carmanah is a fast-growing player in the high-powered alternative energy products. Since 2007, when the new chief executive officer (CEO) took over, a turnaround effort has been in place at Carmanah. At $0.91 per share, Carmanah's shares were trading at just 23 per cent of their value in mid-2007. The analyst is scheduled to make a .....more

System@tic: The Race for Partners
作者姓名:Anthony Goerzen; Ana Colovic
商品類型:Case (Field)商品編號:9B09M047
出版日期:2009/08/27內容長度:13 頁

The international affairs manager was responsible for developing and implementing an alliance strategy for System@tic Paris Region, a "pole de competitive" (industry cluster) based in the Paris Region, France. The critical point was that, although inter-clusteral alliances had become essential to the success of a cluster - and the firms within them, many of the world's most prestigious clusters were highly sought after and, as a result, .....more

A-CAT Corp. - Bang for the Bucks
作者姓名:Jitendra R. Sharma
商品類型:Case (Field)商品編號:9B09D006
出版日期:2009/07/13內容長度:7 頁

The case describes the situation facing the vice-president of A-CAT Corp. (A-CAT), Vidarbha Region, Maharashtra. A-CAT manufactured a relatively wide range of electrical appliances for household use. Typical products from its product line included TV signal boosters, transformers, FM radio kits, electronic ballasts, battery chargers and voltage regulators. The voltage regulators manufactured by A-CAT were used for many different purposes; however, .....more

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