All in Flour Bakery: Making Bread or Making Money?
商品編號：W27070
出版日期：2022/05/03
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：Dual purpose firm, entrepreneurship,
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Poland
產業：Retail Trade
事件年度：2021
After years of learning from the best bakeries around the world, Polish entrepreneur Monika Walecka returned to her native Poland and, in 2019, opened her artisanal bakery, All in Flour. The bakery was an extension of her values and struck a delicate balance between financial and social objectives. All in Flour was located in one of the most upscale districts of Warsaw and focused on top-quality bread products. It used high-quality, diverse, and expensive ingredients sourced from small, local suppliers, and its bread prices were probably the highest in Warsaw. Walecka was considering whether to pursue any development options. In fact, her preferred option, at present, was to do nothing. She knew that growth was not an obvious choice because it came with risk, costs, and problems. Nevertheless, the decision of whether to change something was becoming the most important challenge of her entrepreneurial career as a baker.
教學手冊：W27071
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