In June 2020, during the COVID-19 pandemic, the vice-president of sales and marketing at Priority Management, a hotel and resort management company, was overseeing the operations of two hotels. New England Hotel was a large corporate hotel that had successfully cultivated much of its business from corporations in the nearby corporate business park. After the outbreak of the COVID-19 pandemic, hotel occupancy plummeted, and the hotel’s general manager was resisting changing strategy to address heightened fears amid uncertainty from the hotel’s staff. A “business as usual” strategy would inevitably result in the hotel closing and all staff members being laid off. Midwest Hotel was a major branded full-service hotel located outside the downtown area. The hotel had undergone several changes in leadership and rebranding, which the outbreak of the COVID-19 pandemic exacerbated. The hotel manager was forced to drastically reduce the hotel’s staff and implement a new strategy before the hotel became unsavable.
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