Ruaha Farm (T) Ltd: Engaging Local Beekeeping Communities in Tanzania
商品編號：9B20M220
出版日期：2021/02/10
再版日期：2021/02/10
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：social entrepreneurship;beekeeping;community-based strategy;business model;poverty
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Tanzania
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2019
The chief executive officer of Ruaha Farm (T) Ltd (Ruaha Farm), in Iringa, Tanzania, established his honey business, in 2012. The company’s business model relied on the engagement and empowerment of neighbouring communities of low-income beekeepers, creating mutually beneficial relationships with local beekeeping communities in the Iringa region. The business model was unique, asset-light, and scalable. In contrast with an integrated business model in beekeeping, where a company typically owned all assets (land, beehives, processing machinery, and routes to market), Ruaha Farm not only commercialized the honey from its own farms but also reached out to all beekeepers in the region to support them in the production and collection of their honey. By 2019, amid the challenges of managing the company’s relationship with the beekeeper communities, the chief executive officer had to consider how to increase Ruaha Farm’s annual production volume from 10 to 100 tons in five years.
教學手冊：8B20M220;
補充材料：