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Walmart in 2019

Mary M. Crossan; Ken Mark;

商品編號:9B20M092
出版日期:2020/05/05
再版日期:2020/05/05
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:strategic change;strategic analysis
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:United States
產業:Retail Trade;
事件年度:2019

In 2019, Walmart Inc. (Walmart) was the largest retailer in the world, with over $500 billion in revenues and thousands of stores in the United States and international markets. It was in the midst of a transformation to compete in the online shopping and home delivery space, an industry that was dominated by relative newcomer Amazon.com Inc. (Amazon). While Walmart had continued to expand its physical stores and discount centres over several decades, its online presence had needed attention; its investment in online sales between 2013 and 2018 had brought about a significant reduction in the operating income margin in its largest and most profitable segment, Walmart US. However, by February 2019, the company had achieved growth in online sales of 43 per cent. Would the strategic changes that had brought about this growth enable the company to maintain its position in the United States?

教學手冊:8B20M092;
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