Little Short Stop: Creating Strategy for a Shifting Industry
商品編號：9B20M076
出版日期：2020/04/22
再版日期：2020/04/22
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：family business;management preferences;industry analysis
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Canada
產業：Retail Trade;
事件年度：2019
In early 2019, the general manager of Little Short Stop Stores, a chain of local, family-owned convenience stores in southwestern Ontario, Canada, was projecting a loss for that year. The loss was due in part to a provincial minimum wage increase to CA$14.00 that came into effect on January 1, 2018, increased from $11.60 in 2017 and $11.40 in 2016. Before this change, the store chain had been exceeding the average industry growth rate by 5 per cent for the previous five years. The general manager had to determine how to respond to mitigate the revenue loss and to ensure the company remained competitive in the future. The company was already operating efficiently and competitively, so the focus would be on increasing revenues. The company was further constrained by its revenue mix. Two-thirds of its revenue was generated by tobacco products and lottery tickets, which had prices set by regulatory bodies. The general manager was open to considering all options for future growth. However, he was constrained by the family firm’s preference to avoid long-term debt and expansion beyond its current geographic boundary.
教學手冊：8B20M076;
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