Street Child Europe: Growing a Charity
商品編號：9B19C029
出版日期：2019/11/22
再版日期：2019/11/22
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：organizational design;non-profit
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Spain; United Kingdom
產業：Social Advocacy Organizations;
事件年度：2018
At the end of March 2018, the director of the Barcelona office of Street Child, a charity organization with headquarters in the United Kingdom, was looking back at the changes he had introduced in 2017. The Barcelona office was responsible for growing Street Child in continental Europe, so it was internally known as Street Child Europe. Since January 2018, the office had added a paid employee. This employee was also the director of Street Child Netherlands and a former program support officer in Sierra Leone. The office could now employ up to eight interns, twice as many as before. However, Street Child Europe still needed to accomplish five key tasks: address its governance structure, clarify its brand positioning, consolidate its fundraising strategy, increase the appeal of its international volunteer program, and sett up an internal system to use its network effectively. The director needed concrete and executable strategies to ensure stable and sustainable growth of the charity across Europe.
教學手冊：8B19C029;
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