Amazon.com: Conquering Grocery's Last Mile
商品編號：9B18A025
出版日期：2018/04/24
再版日期：
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Last mile, technology, grocery
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：United States
產業：Other Services
事件年度：2018
In February 2018, Amazon.com Inc. (Amazon) was tackling what seemed to be the most challenging problem in grocery retailing—how to efficiently and effectively deliver groceries to customers—known generally as the last-mile challenge. Seattle-based Amazon, which had 22 years of experience delivering goods such as books, apparel, and electronics sold on its website, had already proven that it could efficiently deliver general merchandise to customers. Yet, groceries presented a unique challenge because they were perishable and customers paid more attention to getting them in a timely fashion. After all, it was food that was being carried to the consumer’s home. Amazon’s efforts to solve the last mile challenge for grocery delivery had not thus far been successful. In November 2017, it shut down its AmazonFresh delivery service in five states but claimed this was unrelated to its purchase of Whole Foods Market Inc. Could Amazon successfully overcome the challenge of last-mile grocery delivery? If so, what were the implications for Amazon and other retailers?
教學手冊：Amazon.com: Conquering Grocery's Last Mile - Teaching Note
補充材料：