Tim Hortons Inc.
商品編號：9B14M114
出版日期：2014/11/10
再版日期：2019/04/22
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Library)
涵蓋議題：Industry analysis;competitive strategy;merger and acquisition;strategic choice;Canada;United States
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Canada; United States
產業：Accommodation & Food Services;
事件年度：2014
In 2014, Tim Hortons Inc., a powerhouse in the Canadian quick service restaurant industry for 50 years, has a number of strategic choices to make if it is going to address increasing competition and shifting consumer trends. To have an international presence, it needs the financial resources, organizational capabilities, store saturation, product innovation and brand recognition to compete with Starbucks, McDonald’s and Dunkin’ Donuts, the world’s largest and best known providers of fast food such as coffee, donuts and sandwiches. However, while the brand is almost synonymous with Canada, it is far less known beyond that country’s borders. In mid-August, the company announced its potential acquisition by 3G Capital, the Brazilian parent of Burger King, but this still has to be approved by its shareholders and likely by Canadian and U.S. regulators. The potential merger might help the company move forward, but will it be enough to create a competitive advantage on a global scale?
教學手冊：8B14M114;
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