Looks.com (A) - A Grey Issue
商品編號：9B00A012
出版日期：2000/08/29
再版日期：
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Startups;International Trade;Pricing Strategy
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Hong Kong
產業：Miscellaneous Retail
事件年度：1999
The founder and managing director of looks.com, a soon-to-be-launched Hong Kong based e-commerce site for brand name cosmetics, fragrances, skin care products and fashion aimed at Asian women, had to make a key strategic decision - should he engage in parallel importing? He considered this decision one that would likely have the largest impact on the success, or failure, of his dream. Parallel importing, also known as "grey marketing", involves the legal, though disturbing practice (to many manufacturers and distributors) of sourcing products wholesale from unauthorized distributors. The case issue has universal appeal, given the ever-increasing prevalence of parallel importing throughout the world. Students are introduced to the Internet industry in Hong Kong, and are provided the background information for an in-depth analysis of the positives and negatives of engaging in parallel importing. A short supplement is available: Looks.com (B), 9B00A013.
教學手冊：8B00A12
補充材料：