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Terralumen S.A.: The Blue Ridge Decision

David T.A. Wesley; Nicholas Athanassiou; Jeanne McNett

商品編號:9B02M009
出版日期:2002/05/23
再版日期:2002/06/10
商品來源:Northeastern University
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Gen Exp)
涵蓋議題:Globalization;Valuation;Joint Ventures;International Business
難易度:5 - MBA/Postgraduate
內容長度:11 頁
地域:Spain; United Kingdom
產業:Eating and Drinking Places
事件年度:2000

Terralumen is a family-owned agricultural company that has expanded into consumer products. A senior executive with the company has helped build a successful joint venture over a period of 16 years with Delta, an American fast food chain. After a directors meeting, he senses that the American joint venture partners want to end the partnership, but he is unsure why. The joint venture has been profitable, and he also believes his company contributed the most to its success and that prior to the joint venture Delta had limited success in foreign markets. With the break up of the joint venture pending, he must determine how to extract the largest return on Terralumen's investment.

教學手冊:8B02M09
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