<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 Fox International Case Writing Competition </strong> </p><br> In February 2023, Derek Mobley filed a lawsuit against Workday Inc., claiming its AI hiring tools discriminated against Black candidates. The lawsuit accused Workday of violating civil rights laws and aiding discrimination under California’s Fair Employment and Housing Act. While AI .....more

By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more

This exercise includes 10 well-known US-based companies, all but one with international operations, from a variety of industries, and 10 financial profiles that must be matched. The companies included are Alaska Airlines Inc., Amazon.com Inc., The Cheesecake Factory Incorporated, Merck & Co. Inc., Netflix Inc., Pacific Gas & Electric, Ralph Lauren Corporation, Starbucks Corporation, Tesla Inc., and Uber Technologies Inc.

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

It was late September 2024, just six months since Saxbys proudly opened its newest location on March 6 at Purdue University’s Neil Armstrong Hall of Engineering in West Lafayette, Indiana. The fall semester was in full swing, and with students back on campus and foot traffic on the rise, Saxbys was entering a critical phase for brand visibility and growth. Nick Bayer, Saxbys’ founder and chief executive officer (CEO), recognized the importance of .....more

In the fall of 2024, Frank Fawzi, CEO of IntelePeer Cloud Communications LLC (IntelePeer), a conversational AI platform provider based in Dania Beach, Florida, implemented an innovative idea of using generative artificial intelligence (AI) to enhance the operations of Benevis LLC (Benevis), a dental practice management services provider. Despite previous success with IntelePeer’s solutions, Benevis hesitated, citing concerns about patient frustration, .....more

In 2018, Alexandra Breuer and Kimberly Marsh, co-founders of Ezza Nails (Ezza), were preparing to scale their manicure-focused start-up. Operating in a highly fragmented $14 billion nail salon industry, Ezza differentiated itself through a focused service offering, a tech-enabled customer experience, and an employment model aimed at empowering technicians. As they considered raising $1.5 million in growth capital, Breuer and Marsh faced a critical .....more

Supplemental product to support product W34857.

Flow Carbon Inc. (Flowcarbon), based in New York City and backed by prominent Silicon Valley venture capitalists, offered a blockchain-enabled trading platform for project developers to sell carbon credits through digital assets known as tokens. Since raising US$32 million in 2022, Flowcarbon had aimed to tap into the growing market of companies offsetting their carbon emissions through carbon credits. However, this endeavour had proved to be difficult .....more

In April 2025, Aaron Sneed, founder of Defense Operations & Engineering Solutions Inc. (DOES), confronted a mounting crisis as US–China trade tensions escalated. With new tariffs threatening the supply of Chinese pharmaceutical ingredients and exposing deep vulnerabilities in global drug manufacturing, Sneed revisited a long-standing concern: America’s dependence on foreign sources for critical medications. Having witnessed similar disruptions .....more