The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

In January 2025, Brompton Bicycle Limited (Brompton), the British folding bicycle (bike) manufacturer, was at a strategic crossroads. For decades the company’s success had rested on the Classic model—a compact, precisely engineered commuter bike—before carefully extending into the Electric model, while preserving its strategic coherence. The recent launch of the G Line, a gravel-oriented performance model, changed this balance. Early demand was strong, .....more

In January 2025, the managing editor and chief executive officer of Megatherm Induction Limited faced a critical enterprise-level decision. A year after the Kolkata, India company was listed on India’s National Stock Exchange for Small and Medium Enterprises platform at a premium over its issue price, shareholder expectations had intensified—particularly regarding operational transparency, efficiency, and scalability. As a mid-sized induction heating .....more

Supplement for product W45727.

The head of talent at Songtradr Inc. (Songtradr), faced a critical decision: How could momentum be sustained for Balance the Mix, an initiative addressing gender inequality in the music industry? Following two successful events, expectations were rising from both internal and external stakeholders. Meanwhile, Songtradr Talent, a new artist search platform she helped create, had the potential to reshape how brands connected with artists. With limited .....more

In November 2023, Max Sterling, president of the Blackpool Supporters’ Association (BSA) for the Blackpool Alliance Football Club (BAFC) was navigating growing tensions with stakeholders regarding a popular but infamous annual event held in the English seaside tourist town. The Coastal Clash Derby was a cornerstone event for the BSA and Blackpool fans, as well as a revenue driver, but BAFC owner Nikhil Patel had growing concerns about the excessive .....more

In March 2024, Will Ullrick, the co-founder and chief executive officer (CEO) of Optelic, a computer vision artificial intelligence start-up based in London, United Kingdom, had to decide the best strategy for continued operations of the business. With its seven current employees, the firm had a three-month cash runway remaining. If Optelic were to scale back to just the two co-founders, this would provide extra time to seek new financing. What option .....more

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

Supplemental product to support product W34857.

In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital presence of global celebrities, faced a strategic dilemma. The Milan, Italy–based firm had built a strong brand across platforms like Instagram and TikTok, but Riggio aspired to move into cinema, his original passion. He had three strategic options: deepening the firm’s focus on social-media management, .....more