Facebook's Predicaments: Incidental, Inadvertent, or Intentional?
商品編號：W27654
出版日期：2022/08/06
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Facebook;Meta;crisis management;social media;platform;business ethics;ethics;business model;transition;marketing;5S framework;social
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：India; United States
產業：Information; Media & Telecommunications
事件年度：2021
By October 2021, the US social media giant Facebook Inc. had been dominating the social media market globally with the highest number of active users. It owned four of the biggest social media platforms—Facebook, WhatsApp, Messenger, and Instagram. However, the company’s history was marked by controversies ranging from ethical matters to social issues. The various crises it had faced to date included thousands of internal documents leaked by whistle-blower Frances Haugen, public criticism by former director Tim Kandell, and data breaches by Cambridge Analytica. These crises were symbolic of the anguish that various stakeholders were feeling. In the aftermath of these events, Facebook Inc. had to contemplate various key questions. Were the controversies destructive to the company, or were they adding value to its growth? Had the company taken the right actions to address its issues, or could it do more to make amends? How could the company prevent the recurrence of such situations in the future?
教學手冊：Facebook's Predicaments: Incidental, Inadvertent, or Intentional? - Teaching Note
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