您選擇的商品

M?h? Cannabis: Planting the Seeds for a New Retail Cannabis Business in Canada

Peter Kerr;

商品編號:W25665
出版日期:2022/03/30
再版日期:2022/03/29
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Field)
涵蓋議題:Cannabis;Retail;PEST Analysis;Porter Analysis;Environmental Analysis;Canada
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Canada
產業:Retail Trade;
事件年度:2018

In June 2018, the government of Canada passed the Cannabis Act, paving the way for the legalization of recreational cannabis cultivation, acquisition, possession, and consumption on October 17 of that same year. This move set off a flurry of activity as existing companies, investment firms, and entrepreneurs sought to establish an initial position within the burgeoning industry. M?h? Cannabis and its chief executive officer needed to navigate the complex patchwork of government regulations and other market factors to establish a launch strategy for the company that would differentiate it from the anticipated competition and support the normalization of the industry in the eyes of the communities in which it operated.

教學手冊:W25666;
補充材料: