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C&F Consulting, Inc. (Simplified Chinese Version)

Alison Konrad; Ken Mark;

商品編號:9B14CC024
出版日期:2019/02/06
再版日期:2022/03/28
商品來源:
商品主題:Organizational Behaviour/Leadership
商品類型:Case (Gen Exp)
涵蓋議題:Gender issues;sexual harassment;leadership;coaching;difficult conversations;Canada
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:Canada
產業:Information; Media & Telecommunications;
事件年度:2009

In July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that one of the men on the team treats her with great disrespect, bordering on sexual assault. If she brings up the issue, will all four of her male colleagues take offence? Will they gossip about her at the office and isolate her at work? What might be the impact on her career if she is perceived as anti-social or thin-skinned? How will her superiors react to her accusations? What is the definition of sexual assault in Canadian law, and can she pursue a civil case against her alleged assailant although the acts happened in a foreign country?

教學手冊:8B14C024;
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