In October 2023, Darshini, a grassroots initiative founded to support the education and empowerment of visually impaired individuals in Tamil Nadu, reached a pivotal moment in its organizational evolution. From its humble beginnings offering recorded readings and volunteer-led academic support, Darshini had grown into a trusted community-based social venture. Over two decades, it enabled more than 600 visually impaired individuals to access higher .....more

In early 2025, eSewa Ltd. was the market leader in Nepal’s digital wallet and payment segment with a significant majority of the market. However, the company was facing increasing pressure from regulators and from the imminent merger of two of its largest competitors. The company’s challenge was not only to remain strong against the competition but to keep growing and leading the industry. This changing environment required a strategic re-evaluation .....more

This industry note explores how software-as-a-service (SaaS) companies use analytics to drive account expansion. As customer acquisition costs rise, firms like Zoom Video Communications Inc. and Atlassian have turned to data-driven playbooks that track behavioural, contextual, and organizational signals to identify expansion-ready accounts. The note outlines scoring models, cross-functional workflows, and contrasting go-to-market strategies, highlighting .....more

This case explores the journey and strategic dilemmas of Tech-Tailor Solutions Private Limited, an Indian custom tailoring start-up. Starting with men’s garments in Bangalore, it expanded into women’s wear, business-to-business, international, sustainable, and business-to-government-to-business segments. Facing intense competition, the team evaluated four strategic options to boost customer engagement: artificial intelligence-powered support, augmented .....more

In 2018, Alexandra Breuer and Kimberly Marsh, co-founders of Ezza Nails (Ezza), were preparing to scale their manicure-focused start-up. Operating in a highly fragmented $14 billion nail salon industry, Ezza differentiated itself through a focused service offering, a tech-enabled customer experience, and an employment model aimed at empowering technicians. As they considered raising $1.5 million in growth capital, Breuer and Marsh faced a critical .....more

Deltacore Analytics was a mid-sized marketing intelligence firm that collected, analyzed, and interpreted data to inform strategic marketing decisions. While initially successful, by mid-2024, clients began to shift from Deltacore to competitors who could offer continuous and dynamic marketing solutions that depended on AI-native marketing intelligence platforms. Deltacore's earnings were suffering, and clients were raising questions about the .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: First Place in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>In June 2023, the founder of Karma Ecotech Limited (EcoEx), an India-based business-to-business digital marketplace offering plastic-waste-management services to corporations to help them meet mandatory extended producer responsibility (EPR) regulations, .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: Honourable Mention in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>Rajeev Kher, the founder of Saraplast Pvt. Ltd. (Saraplast), started manufacturing portable toilets to augment the sanitation facilities available at major events such as the Kumbh Mela and the Pandharpur Yatra. He was motivated by his desire .....more

Shaadi.com, founded in Mumbai in 1996 by Anupam Mittal, was India’s leading online matrimonial site. Matchmaking in India was a complex process given the involvement of the extended family in selecting life partners for the younger generation. Making Shaadi.com an e-commerce business was a paradigm shift, and the website garnered enormous success in displacing the traditional system of matchmaking through its in-depth understanding of the psychographics .....more

This case follows Quantum Temple (QT), a Web3 platform founded in 2021 to preserve cultural heritage and promote regenerative tourism through blockchain and non-fungible tokens. By 2024, QT had piloted its model in Bali, demonstrating how immersive, community-led travel experiences could generate economic value while safeguarding intangible traditions. As QT prepared to scale, the team faced a strategic dilemma: how to expand into new regions (like .....more