In January 2025, the managing editor and chief executive officer of Megatherm Induction Limited faced a critical enterprise-level decision. A year after the Kolkata, India company was listed on India’s National Stock Exchange for Small and Medium Enterprises platform at a premium over its issue price, shareholder expectations had intensified—particularly regarding operational transparency, efficiency, and scalability. As a mid-sized induction heating .....more

Teaching note for product W45727.

Supplement for product W45727.

Teaching note for product #W39696.

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

In February 2024, Megatherm Induction Limited, a leading Indian manufacturer of industrial heating technologies, went public with a remarkable 83 per cent debut premium. The IPO offered financial momentum but also introduced investor scrutiny and strategic constraints. As competitive pressures intensified and emerging technologies reshaped the industry, Managing Director Satadri Chanda faced a critical decision: how to deploy the IPO proceeds. The .....more

Teaching note for product W44593.

In early 2024, Megatherm Induction Limited (MIL) was facing a critical decision about whether to invest in digital twin technology (DTT) or explore alternative solutions to address operational inefficiencies such as downtime, outdated machinery, safety risks, and training gaps. The company’s chief information officer was given three months to assess DTT’s feasibility, risks, and financial impact while considering alternative strategies, including .....more

Teaching note for product # W42783.

In July 2023, managers at Exide Industries Limited (EIL), a prominent player in India’s power-storage industry, faced a pivotal decision during a strategic workshop led by the company’s managing director and chief executive officer. The company had been presented with a groundbreaking yet uncertain opportunity: to develop a metaverse-powered platform for battery customization and testing. This initiative, championed by the chief information officer, .....more