| Maruti Suzuki in 2022: Defending Market Leadership |
| 作者姓名：Nitin Pangarkar, Rohit Prabhudesai, Kapil Desai |
| 商品類型：Case (Pub Mat) | 商品編號：W33324 |
| 出版日期：2023/07/17 | 內容長度：13 頁 |
In December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles .....more
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| Maruti Suzuki in 2022: Defending Market Leadership - Teaching Note |
| 作者姓名：Nitin Pangarkar, Rohit Prabhudesai, Kapil Desai |
| | 商品編號：W33325 |
| 出版日期：2023/07/17 | 內容長度：12 頁 |
Teaching note for product W33325.
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