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Qualtrics: Rapid International Expansion

Esther Tippmann; Sinead Monaghan;

商品編號:9B18M022
出版日期:2018/02/02
再版日期:2018/01/31
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:internationalization;entrepreneurship;market selection
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Ireland; United States
產業:Information; Media & Telecommunications;
事件年度:2015

In May 2015, Qualtrics was a rapidly growing U.S.-based software-as-a-service firm, founded in 2002. After 10 years of operating with little capital, Qualtrics raised some venture capital funding, which enabled it to initiate a rapid international expansion. The management team intended to aggressively pursue global opportunities, but first needed to make some key decisions regarding how to develop the company’s Europe, Middle East, and Africa (EMEA) regional headquarters, and its European operations. Key concerns included the company’s market selection and prioritization, and its best approach for developing a subsidiary and EMEA regional operations that could achieve significant scale in a short time frame.

教學手冊:8B18M022;
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