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OrganiGram: Navigating the Cannabis Industry with "Grey Knowledge"

Opal Leung;

商品編號:9B17M115
出版日期:2017/08/09
再版日期:2017/08/09
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:cannabis;strategy;value chain;scenario planning;pharmaceutical industry;Atlantic Canada;Colorado
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Agriculture; Forestry; Fishing and Hunting;
事件年度:2016

OrganiGram Holdings Inc. (OrganiGram), a New Brunswick-based company, was a licensed producer of medical cannabis in Canada. On April 20, 2016, the Canadian government announced that legislation to legalize recreational cannabis would be introduced in the spring of 2017 with the intention of having it become law in the spring of 2018. The announcement triggered expansion activities at all of Canada’s largest licensed producers of cannabis. However, there were many unknowns in terms of how the legalization of recreational cannabis would happen. What would the timeline be? Who would be allowed to grow cannabis? In anticipation of regulatory changes, OrganiGram needed to analyze the Canadian cannabis industry and engage in a scenario-planning exercise. How could OrganiGram move through this time of uncertainty, while both creating a strategy for the anticipated recreational cannabis market and continuing to work on its medical cannabis sales?

教學手冊:8B17M115;
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