Sunshine Fresh: Choosing a Business Location
商品編號：9B17M073
出版日期：2017/05/16
再版日期：2017/05/16
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：location choice;expansion;clustering
難易度：4 - Undergraduate/MBA
內容長度：5 頁
地域：United States
產業：Accommodation & Food Services;
事件年度：
In July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartered in Las Vegas, Nevada. Recently, a food purchaser for one these casinos casually mentioned to Sunshine’s vice-president that his casino’s customers in Las Vegas would love to have Sunshine’s pickles too. This brief exchange led to an expansion plan that required Sunshine to choose a location for its West Coast operation. The company’s managers had visited several cities in the Western United States to explore their options, and had carefully weighed the pros and cons of the two main contenders—Los Angeles, California, and Las Vegas, Nevada—against five essential criteria. Now, they needed a firm decision: Which metropolitan area was the best location for Sunshine’s new pickle plant?
教學手冊：8B17M073;
補充材料：