Time Out: A New Global Strategy to Bring Back Profit
商品編號：9B17M063
出版日期：2017/04/28
再版日期：2017/09/28
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：global strategy;digital transformation;post-IPO investment;initial public offering;loss;foreign direct investment;FDI;disruption
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：United Kingdom
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2016
In June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2015. However, there was momentum in new market areas, and the recently launched Time Out Market in Lisbon, Portugal, had seen revenue growth of 67 per cent between 2014 and 2015. Now, with ￡59 million to invest, the CEO had to lead the company back to profitability. He needed to balance foreign direct investment in physical Time Out Markets with digital transformation of the company’s offerings. At the same time, he had to find ways to reinforce the new organizational culture he was building at Time Out as a way to help fulfil his corporate vision of Time Out as a disruptive force.
教學手冊：8B17M063;
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